Description
TUTOR MARKED ASSIGNMENT
Course Code : IBO-02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2021-22
Coverage : All Blocks
Maximum Marks : 100
Attempt all the questions.
Q-1. “One of the critical decisions in international marketing is the mode of entering the foreign market”. Discuss (20)
Q-2. What is international marketing communication? Discuss its objectives and highlight the key issues in international marketing communication. (20)
Q-3. Write short notes on the following:
(a) International Sales People
(b) Export agency agreement
(c) Data sources
(d) Transfer Pricing (4X5)
Q-4. Differentiate between the following:
(a) Probability and Non-probability Sampling Methods
(b) Adaptation and Standardization International Advertising
(c) Domestic agent and Domestic merchants.
(d) Ethnocentric orientation and Polycentric orientation (4X5)
Q-5. Comment briefly on the following statement:
(a) In addition to the general considerations in packaging, there are certain special factors to be considered in export packaging.
(b) International marketing displays an interesting paradox with respect to control situation.
(c) The revolutionary changes in the information technology is sweeping across global business.
(d) A market research report must use the format that best fits the needs and desires of its readers.
Validity:
These assignments are valid for two admission cycles (July 2021 and January 2022). Validity is given below:
1. Those who are enrolled in July 2021, it is valid upto June 2022 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th March 2022
2. Those who are enrolled in January 2022, it is valid upto December 2022 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th September 2022
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