MCO-06: Marketing Management – 2021-22 (M.Com)

Description

TUTOR MARKED ASSIGNMENT
Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO – 06/TMA/2021-22
Coverage : All Blocks
Maximum Marks: 100

Attempt all the questions.

Question 1. What is marketing research? What steps are involved in conducting a marketing research study? (20)

Question 2. “Developing an effective advertising campaign requires a stream of interconnected decisions on such matters as objective setting, budget setting, media decisions as well as decisions on strong creative strategy”. Elaborate. (20)

Question 3. Write short notes on the following:
(a) Buying Behaviour Situations
(b) Mass Marketing
(c) Internet marketing
(d) Functional Middlemen (4X5)

Question 4. Differentiate between the following:
(a) Product and Production concept of marketing
(b) Micro environment and Macro environment
(c) Market segmentation and Market targeting.
(d) Captive Product Pricing and Product-Bundle Pricing (4X5)

Question 5. Comment briefly on the following statement:
(a) Different phases of development in Indian market are indicators that there is a revolution undergoing in Indian market.
(b) Marketing research is quite pervasive in nature and can be used by the marketing managersin various marketing decision areas.
(c) Consumers are being influenced by a number of psychological factors in the purchase of various products and services.
(d) Marketing of services is no different from marketing of products, the strategies of the 4 P’s, however, require some modifications when applied to services. (4X5)

Validity:

These assignments are valid for two admission cycles (July 2021 and January 2022). Validity is given below:

1. Those who are enrolled in July 2021, it is valid upto June 2022 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th March 2022

2. Those who are enrolled in January 2022, it is valid upto December 2022 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th September 2022

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