Description
TUTOR MARKED ASSIGNMENT
Course Code : MCO-023
Course Title : Strategic Management
Assignment Code : MCO-023/TMA/2022-23
Coverage : All Blocks
Maximum Marks : 100
Attempt all the questions.
Question 1. (a) What is mission? How is it different from purpose? Discuss the essentials of a mission statement.
(b) Briefly summarize what you understand by the general environment and its importance for business. (10+10)
Question 2. (a) Explain briefly the five forces framework and use it for analyzing competitive environment of any industry of your choice.
(b) What is corporate level strategy? Why is it important for a diversified organization? (10+10)
Question 3. Comment briefly on the following statements:
(a) Strategy is synonymous with policies.
(b) 12 per cent of effective management strategy is knowledge and 88 percent is dealing appropriately with people
(c) The evaluation of the strategy of an organization can be done qualitatively as well as quantitatively.
(d) Measuring in organizational performance is one of the important parts of strategy evaluation process. (4×5)
Question 4. Difference between the following:
(a) Strategy and Policy
(b) Global environment and domestic environment
(c) Tangible and Intangible Differentiation
(d) Operational and Strategic Control (4×5)
Question 5. Write short notes on the following:
(a) Industrial Organization Model
(b) Balanced Score Card
(c) Value chain framework.
(d) corporate culture (4×5)
Validity:
These assignments are valid for two admission cycles (July 2022 and January 2023). Validity is given below:
1. Those who are enrolled in January 2023, it is valid upto June 2023 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th March 2023
2. Those who are enrolled in July 2023, it is valid upto December 2023 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th September 2023
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