IBO-02: International Marketing Management – 2020-21 (MCOM)

Description

TUTOR MARKED ASSIGNMENT
Course Code : IBO-02
CourseTitle : Internationl Marketing Management
Assignment Code : IBO-02/TMA/2020-21
Coverage : All Blocks
Maximum Marks : 100

Attempt all the questions.

Q-1 What is international market segmentation? What are the bases of international market segmentation?

Q-2 Discuss the emerging global competitive environment. Examine whether small enterprise have scope in the emerging global business environment.

Q-3 Distinguish between the following:
(a) International and Multinational marketing.
(b) High tech positioning and High touch positioning.
(c) Direct and Indirect exporting.
(d) Trade selling and Missionary selling.

Q-4 Write short notes on the following:
(a) EPRG Orientation
(b) Franchising
(c) Test Marketing
(d) Transfer Pricing

Q-5 Comment on the following:
(a) There are several reasons for a business firm to go international.
(b) Even after entering the markets a company must answer questions like, should it build, divest or abandon the market it has entered; how many such market it should hold and so on.
(c) GATS Eliminates various legal barriers to international marketing in services.
(d) International marketing research is full of complexities.

Validity:

These assignments are valid for two admission cycles (July 2020 and January 2021). Validity is given below:

1. Those who are enrolled in July 2020, it is valid upto June 2021 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th March 2021

2. Those who are enrolled in January 2021, it is valid upto December 2021 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th September 2021

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