IBO-02 : International Marketing Management – 2023 (M.Com Third Semester)

Description

TUTOR MARKED ASSIGNMENT
Course Code : IBO-02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2023
Coverage : All Blocks
Maximum Marks : 100

Attempt all the questions.

Question 1. (a) Why do firms go international? Explain with the help of examples from Indian context.

Question 1. (b) In what manner do political system and economic factors influence international marketing? Answer with suitable examples.

Question 2. Under which mode of entry the international business firm can start international marketing without any investments abroad? Explain it along with its merits and limitations.

Question 3. Write short notes on the following: (4^x5)

a) Telemarketing

b) GATS

c) Personal selling

d) Packaging for international markets

Question 4. Differentiate between the following: (4^x5)

a) Direct and indirect selling channel

b) Domestic agents and domestic merchants.

c) Domestic and international marketing communications.

d) Primary and Secondary data

Question 5. Comment on the following statement: (4^x5)

a) International marketing research is full of complexities.

b) Price is an important element of marketing mix.

c) Analysis of legal conditions is a very critical component in selecting foreign markets.

d) Poor presentation will undo the entire market research exercise.

 

Validity:

These assignments are valid for two admission cycles (July 2023 and January 2023). Validity is given below:

1. Those who are enrolled in January 2023, it is valid upto June 2023 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th March 2023

2. Those who are enrolled in July 2023, it is valid upto December 2023 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th September 2023

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