MCO-06: Marketing Management – 2022 (M.Com Second Semester)

Description

TUTOR MARKED ASSIGNMENT
Course Code : MCO-06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2022-23
Coverage : All Blocks
Maximum Marks : 100

Attempt all the questions.

Question 1. What do you mean by Buyer Behavior? Discuss various social and Cultural factors which influence the buyer behavior? (20)

Question 2. What are the objectives of Pricing? Discuss the basic methods of Price Determination. (20)

Question 3. Write short notes on the following: (4×5)

(a) Positioning

(b) Warehousing

(c) Personal Selling

(d) Relationship Marketing

Question 4. Differentiate between the following: (4×5)

(a) Consumer goods and Industrial goods

(b) Selective and Intensive Distribution

(c) Advertising and Publicity

(d) Selling and Marketing

Question 5. Comment briefly on the following statement: (4×5)

(a) “Rural marketing in India offer huge opportunities and throw challenges to marketers”.

(b) “The basic purpose of marketing research is to facilitate decision making process”.

(c) “The rate of failure of new products is very high”.

(d) “Market Communication plays an important role in a company’s overall marketing program”.

 

Validity:

These assignments are valid for two admission cycles (July 2022 and January 2023). Validity is given below:

1. Those who are enrolled in January 2023, it is valid upto June 2023 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th March 2023

2. Those who are enrolled in July 2023, it is valid upto December 2023 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th September 2023

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