Description
TUTOR MARKED ASSIGNMENT
Course Code : IBO-02
Course Title : International Marketing Management
Assignment Code : IBO – 02/TMA/2021-22
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions:
Question 1. Define International Marketing. Discuss in detail the various steps which the company has to undertake in order to be successful in international marketing.
Question 2. Briefly describe the factors to be considered in pricing for international marketing and also explain the main methods of pricing in international marketing.
Question 3. Distinguish between the following :
a) Ethnocentric and polycentric orientation
b) Domestic agents and domestic merchants
c) Marketing of products and services
d) Undifferentiated and differentiated international market targeting strategies
Question 4. Write short notes on the following :
a) Global Marketing
b) Counter Trade
c) Straight Extension
d) Complexities in International Marketing Research
Question 5. Comment on the following :
a) The global managers must think in international terms and not in terms of their native culture.
b) Strategy alliance, more than an entry strategy is a competitive strategy.
c) In addition to general considerations for size, shape, materials, surface graphics of products, export packaging requires certain special considerations.
d) Marketing Research Report is the cumulation of all that has gone before.
Validity:
These assignments are valid for two admission cycles (January 2021 and July 2022). Validity is given below:
1. Those who are enrolled in January 2021, it is valid upto December 2021 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th September 2021
2. Those who are enrolled in July 2021, it is valid upto June 2022 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th March 2022
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