MCO-06: MARKETING MANAGEMENT – 2020-21 (M.Com)

Description

TUTOR MARKED ASSIGNMENT
Course Code : MCO – 06
Course Title : MARKETING MANAGEMENT
Assignment Code : MCO – 06/TMA/2020-21
Coverage : All Blocks
Maximum Marks: 100

Attempt all the questions:

Question 1. What is marketing information system? What are its major components? What considerations one should keep in mind while designing a marketing information system for a firm? (20)

Question 2. Define market targeting and explain the procedure on how to target different markets? How will you evaluate the potential of a target market? (20)

Question 3. Write short notes on the following:
(a) Geodemographic Segmentation
(b) Product mix
(c) Rural marketing
(d) Integrated marketing communication (4X5)

Question 4. Differentiate between the following:
(a) Selling and Marketing
(b) Market skimming pricing strategy and Penetration pricing strategy
(c) Total system approach and Total cost approach of marketing logistics
(d)Individual Branding and Umbrella Branding (4X5)

Question 5. Comment briefly on the following statement:
(a) It is necessary for a company to scan the changing environment continuously, and change the marketing mix strategies in accordance with the trends of marketing environment
(b)Reference groups are groups that serve as frames of reference for individuals in their purchase or consumption decisions.
(c) A good salesman has certain qualities and abilities as a result he is able to perform better than others
(d) The central idea of an advertising message is referred to as the advertising appeal.

Validity:

These assignments are valid for two admission cycles (July 2020 and January 2021). Validity is given below:

1. Those who are enrolled in July 2020, it is valid upto June 2021 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th March 2021

2. Those who are enrolled in January 2021, it is valid upto December 2021 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th September 2021

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